Biography

What is the Most Popular Color for Bath Towels? Best Bathroom Towel Colors
A quality towel should feel exceptionally soft and comfortable, with vibrant colors. Towels with faded colors typically indicate simpler craftsmanship and poor material quality. High-quality coral fleece has a neat and smooth pile, without uneven heights or stray fibers. Additionally, bamboo fiber is softer than pure cotton, and the perceived temperature is typically 3-4℃ lower than regular cotton materials. Towels made of bamboo fibers are particularly suitable for individuals who sweat a lot, providing a cooler experience during the summer.

The Riley and the Frontgate towels are the same weight—700 grams per square meter—but when you look across the surface of the plush Frontgate towel, you see densely packed, fluffy terry. When you look across the surface of the Riley towel, you can see individual terry loops, each with room to move on its own. You can feel each one when you run your fingers over the towel or swipe it across your back. It’s wonderfully tactile if you like a towel with a little more bite to it but don’t want something with a slight scratch (like the Onsen towel).
Using fabric softener at home every once in a while (if your towels feel scratchy) is fine, but try to avoid using softeners regularly. It’s available in almost a dozen colors, and it also comes in larger bath sheet size (Target calls it “oversized”) as well as hand towels and washcloths. Target’s Threshold Spa Plush Towel is the best terry towel I’ve tested under $20.
Whether you are renovating your bathroom or simply looking to refresh your linens, selecting the right towel color is key. In this blog, we'll explore the most popular colors for premium bath towels and help you decide which color best suits your needs. We'll also discuss the trend of matching towels to bathroom colors, such as white towels for white bathrooms and gray towels for gray bathrooms. For Organic towels of testing I’ve done, I begin by measuring each towel to see if the listed measurements are accurate, and I evaluate the feel and construction. I wash and dry everything once, measure each towel again to check for shrinkage, and look for noticeable fraying, pilling, pulled threads, color fading, or roughness.

It’s one of the most expensive terry towels we’ve ever tested, though. When it comes to premium bath towels, white remains the most popular color. This classic choice is favored by many due to its clean, crisp appearance and versatility.
It’s made with a lattice weave (sometimes called a waffle or honeycomb weave), which is thinner than terry and feels more drapey. Made of American-grown Supima cotton, the Onsen towel is relatively expensive, but it costs a fraction of the price of similar lattice towels imported from Japan. Keep in mind that if you prefer plush terry, you may not like the light and textured feel of the Onsen towel. Choosing the right color for your bath towels can transform the look and feel of your bathroom. Whether you prefer the classic appeal of white towels or the modern sophistication of gray towels, there are options to suit every style.
Similar to bamboo fiber, wood fiber towels possess antibacterial, antimicrobial, and excellent water absorption properties. For individuals with sensitive skin, it’s better to choose towels made of organic cotton, which is free from pesticides and chemical treatments. Additionally, note that the cotton processing has a low threshold, to the point where it can be made from shredded old clothes.
Linen also possesses antibacterial properties and is highly durable. It’s common to see linen towels for use in the kitchen and on dining tables, ideal for wiping plates, cups, and utensils. Business & Pleasure Co. is a renowned lifestyle brand that captures the nostalgia and charm of vintage aesthetics through outdoor products. Inspired by a love for all things vintage and a dedication to quality, the brand creates timeless, durable, and beautiful outdoor pieces that become cherished companions for years to come. We also tested an older, now-discontinued version of Brooklinen's waffle towel, made of the same material as their waffle robe, a pick in our guide to the best robes.
I’ve now tested three additional, brand-new Frontgate towels in subsequent rounds of testing over the years, and they’ve all been consistently fantastic through many washes. A good one will dry you off and be forgotten till tomorrow. A great one is luxurious, a cozy bright spot in an otherwise mundane routine.