Digital Marketing - Syllabus
- Social Media Marketing Principles & Overview
- Understanding of Core Optimization
- Understanding of Content Development & Marketing
- Understanding of Social Media Advertisement
- Facebook / Instagram Marketing
- Twitter Marketing
- Linkedin Marketing
- Youtube Marketing
- Email Marketing Principles & Overview
- Understanding of Lead Email Generation Methods
- Understanding of Bulk Email Tools
- Understanding of Frequency & Measurement
- Search Engine Optimization Principles
- Understanding of Search Engine Algorithms
On Page Optimization:
- Web design/development best practices
- Keyword Research
- Understanding of HTML tags
- Keyword Implementation
- Content/Copy writing best practices
- Blogging Best Practices
- Basics of Structured Data
- Understanding of Google Tools
Off Page Optimization:
- Link building methodologies
- Content Marketing
